SCOPE OF SERVICES

Social Media Marketing

Building a strong presence on social media starts with a strong foundation.

This is why I use a three step process:

  • Social Media Audit

  • Strategy

  • Content Creation & Management

This is an in-depth look at how we can using storytelling and other marketing techniques to align your marketing with your business goals.

Starter Services

Services designed to be budget friendly and impactful. Perfect for when you just need a little boost to your own marketing efforts.

    • Revamped Canva logo in four versions (coloured background, transparent background, black version and white version) 

    • Revamped IG highlight covers 

    • Revamped Essential Business Info Graphics (Price Card, How to Order, Location Information & Business Hours) 

    • BONUS - Brand kit 

  • Whether you're struggling with low conversions, unclear messaging, or need fresh campaign ideas, this session is designed to give you clarity and actionable next steps.

    It’s 30 minutes of us getting to know your business better and me helping you reach your business goals through marketing.

    (Book via the button in website header)

    • Public Relations (Guyana only)

    • Canva Graphics

    • Meta Business Ads

What’s included in the Social Media Audit?

  • Review of current social media platforms: a review of how many followers, posts, last active date, and bio information

  • Review of Current Social Media Metrics: such as reach, engagement, and response rate.

  • SWOT Analysis: taking a deep dive into the business’s strengths, weaknesses, opportunity and threats.

  • Optimisation Suggestions: on what can be done to improve the social platforms first impression and overall look of the page to attract target audience to follow and engage with page content.

What’s included in the Social Media Strategy?

  • Summary of Plan: target areas for improvement, how do we measure results, budget/resources, and timeline

  • Social Media Goals: Setting SMART Goals

  • Target Audience: Establish Buyer Personas

  • Competitive Analysis: Detailed analysis of competitors

  • Detailed Social Media Audit: Who is engaging with your brand? Which networks does your target audience use most? How are the channels of your peers doing?

  • Basic Content Strategy: Establishing Content Pillars, Post Ideas, and Post Frequency

What’s included with Content Creation & Management?

  • Summary of Plan: target areas for improvement, how do we measure results, budget/resources, and timeline

  • Social Media Goals: Setting SMART Goals

  • Target Audience: Establish Buyer Personas

  • Competitive Analysis: Detailed SWOT Analysis

  • Detailed Social Media Audit: Who is engaging with your brand? Which networks does your target audience use most? How are the channels of your peers doing?

  • Basic Content Strategy: Establishing Content Pillars, Post Ideas, and Post Frequency